A Great Idea is just the beginning ...
... turning any idea
into a reality demands clarity, direction and momentum
Definition
We give your idea Clarity
through defining, testing, and validating your idea before you invest.
Realisation
We give your idea Direction
moving your Idea to a first market-ready version that works in the real world.
Activation
We give your idea Momentum
by crafting go-to-market journeys that puts your idea in the hands of your customers.
101 Framework™
An idea is a suggestion of a new opportunity, solution or improvement;
it is exploratory and creative, often vague or evolving, and not yet actionable.
The 101 Framework™ provides visionaries and innovators with the blocks to build clarity, confidence and impact, 1 block at a time.
95%
of new Ideas fail
Harvard Business School
29%
of poorly defined projects
are cancelled
CHAOS
1in 26
people complain after a bad experience ... the rest just leave
Glartner
Assess your idea 💡
Our Give Back Initiative
We offer our services free of charge each year to charities, non-profits or grassroots community projects with bold ideas but limited resources.
You'll receive our Lite 101 Framework™ - structured support, templated outputs and strategic clarity - all at no cost.
In return, we ask for one thing: permission to document your journey as part of our 'Diary of a Good Idea' storytelling series.
It's our way of showing whats possible when good ideas get the right support.
Interested? Tell us about your Idea. We'll be transparent about our availability.